The 5 Best Analytics Tools for E-commerce Websites

The 5 Best Analytics Tools for E-commerce Websites

It’s not uncommon to see new startup e-commerce owners scavenge the internet, stumbles across an SEO trick, and then quickly implements it on their e-commerce website without testing. They assume that the SEO trick is working wonders when in the real sense it’s not, at least according to analytics. Some first-time e-commerce owners can also find seemingly elegant shopping cart software and integrate it into their e-commerce platforms without testing and assume that it will lead to more conversions. In actually, customers are abandoning the shopping cart in record numbers. Analytics or reporting tools are critical for your e-commerce website, as they avail to you valuable information about your e-commerce store. You can use this information to improve your online store and marketing strategies. Here are the most powerful analytics tools to integrate into your website:

a) KISSmetrics is the best reporting tool for e-commerce websites

KISSmetrics is the best reporting tool for e-commerce websites

KISSmetrics should be on top of your list when looking for the best analytics tools out there. It’s a potent analytics tool that avails to you critical information that can help you scale your business by attracting and retaining customers. Because of the in-depth knowledge it avails to you, it allows you to make informed decisions about the design and layout of your e-commerce store and marketing strategies to implement.

b)   Segment.com will take your e-commerce platforms to the next level quickly

Segment.com will take your e-commerce platforms to the next level quickly

Segment.com makes our list for a reason. It aggregates data and saves you a lot of time. Plus, the top companies use it to drive their growth and sales. It’s able to harness data from every customer who visits your e-commerce store and transmit it to where it’s most useful. With data collected by Segment, you can make the best decisions for your business.

c) Metrilo makes our list of the best analytics tools for e-commerce platforms

Segment.com will take your e-commerce platforms to the next level quickly

Metrilo is among the best reporting tools out there. It features analytics; automated email marketing and an integrated CRM system that lets you check reports and act on them instantly. It also has a retention analysis feature that helps you get to grips with your customer’s lifecycle and enable you to dispatch marketing messages promptly. What makes Metrilo a deal breaker is that it’s able to help you convert one-time buyers into repeat and loyal customers. In other words, it’s a reporting tool that will help you sharpen your marketing campaigns to beef up sales. Metrilo easily integrates with Shopify, Magento, and WooComerce, so if you are using these platforms for your online store, implementing it won’t feel like work.

d) RetentionGrid e-commerce website analytics tools has more in common with KISSmetrics

RetentionGrid e-commerce website analytics tools has more in common with KISSmetrics

When KISSmetrics is mentioned, the alternative that comes up is usually RetentionGrid. The remarkable thing about RetentionGrid is that it presents website data in a color-coded graph, which is easy to comprehend. On top of that, it offers you insights on how to reach different segments in the best possible way. That means with that data; you’ll be able to formulate the right marketing strategies for your business. This tool is also able to tell you which marketing campaigns would yield the best results depending on your target audience.

e) Google Analytics is the most popular analytics tool for e-commerce websites and other sites

Google Analytics is the most popular analytics tool for e-commerce websites and other sites

No list of the best analytics tools will be complete without the mention of Google Analytics. It’s the most popular analytics tools used by most e-commerce website owners in the world. The downside to Google Analytics is that you have to take a ton of time sharpening the various tools. Because of the popularity of the tool, you will find tons of tutorials about Google analytics. Its popularity has also made it to be easily integrated into most e-commerce platforms.

Conclusion

With the expansion of internet technology, there are literally thousands of analytics tools out there to help your e-commerce business grow quickly. All you need is to go on a research spree to choose one that aligns with your business needs.